Services by expertise.

Brand & Communication

At To Od we harness new learnings from neuroscience and behavioural economics to provide a precise understanding of how people make decisions and their underlying motives and strategies to help grow your brand.

Customer Strategies

Our comprehensive customer and employee strategies help you decode customer relationships, put relevant, actionable insights at the heart of your business and empower employees to drive growth.

Digital solutions

We complement our core research offer with social media insights, mobile methodologies, behavioural data and partner with forward-looking consumers via online communities.

Concept development

At To Od, we help clients turn innovation’s failure rate around. Our solutions help clients screen differently and prioritise the ideas and concepts that provide real, top-line growth.

Human behavior impact

At To Od, our mission is to help you understand how individual human behaviour and emotion impact your business, enabling you to shape strategy and unlock growth.


To Od Shopper understands that happy shoppers spend more – and leverages this principle to help you grow brand and category sales.

By sector.

  • Automotive

    As the world’s leading provider of automotive insights, To Od offers innovative, fast-paced solutions that provide clients with actionable insights to guide product development, vehicle launches, brand planning, pricing and customer experience.

  • Political & Social

    In an age of economic uncertainty our industry-leading Political & Social practice helps governments and political parties develop policies, social programmes and political strategies - and evaluate their effectiveness.

  • Finance

    We are uniquely positioned to help financial providers navigate the challenges of their sector, with customised solutions based on 40 years’ experience of the category.

  • Technology

    Our unique understanding of the technology ecosystem is driven by an incremental view of innovation’s impact and Connected Life, our global study of technology and consumer lives.